Pastel by Mikasa
Audience:
New and younger
We wanted to create a campaign that not only announced Mikasa's New Pastel Color Drop but also communicated the special properties of bone china - elegant, lightweight and durable which allows for an effortless transition from special occastions to everyday meals. This strategic approach maintains Mikasa's premium positioning while opening conversations with consumers who are discovering bone china's unique benefits for the first time.
Audience:
New and younger
We wanted to create a campaign that not only announced Mikasa's New Pastel Color Drop but also communicated the special properties of bone china - elegant, lightweight and durable which allows for an effortless transition from special occastions to everyday meals. This strategic approach maintains Mikasa's premium positioning while opening conversations with consumers who are discovering bone china's unique benefits for the first time.
NEW COLOR DROP
STARTING WITH MIKASA'S REFRESH
Resilient enough to use everyday. Elegant enough to elevate any occasion.
CREATING ASSETS
Colored the pattern and apply a tonal story
CREATING LOCKUPS
Reinforcing and strengthening recognition outside of our site
INTRODUCING
NEW light pastels on our most durable dinnerware
Pastel by Mikasa
☆☆☆☆
Zero Stars
"Do Not Buy. Guest stay too long admiring these instead of leaving"
- The Introvert
Color Drop
Color Drop
Color Drop
Color Drop
Color Drop
Color Drop
Still using stoneware?
See what savvy hosts prefer.
What magic could refresh your
tired white dinnerware collection?
With superior durability this
is everyday use dinnerware
Date Night
WFH Lunch
Family Night
Best Performer...?
Pink Baseline
Madison Misty Blue
Madison Mint
Human Touch